Despite their ubiquitous presence in the market, printed signs and banners, still offer great economical marketing advantages to businesses. 

curated from www.signindustry.com
Signs have many functions, but POP signage is designed to advertise a product at the location in which it’s displayed. Experts say effective POP signage is a critical component of a merchandising program.

According to the Small Business Association, effective POP signage develops a memory for a location of the products or services, reinforces a memory and extends recall of other advertising efforts, attracts new customers and modifies customary purchase decisions or habits.

curated from www.signindustry.com
An unconventional method of advertising that is on the rise is a well-coordinated signage program. From banners to site signs, window and vehicle graphics, even trade show exhibit graphic designs—if signs are a part of your advertising budget, then you’ll need to know the right tips to make sure that your signage dollars are never wasted.

Get the basics right
To do its job, your sign has to be highly visible and easy to read. Some of the questions that sign experts will ask are—where will your sign be displayed, and for how long? How far away will viewers be? Will they be walking or driving? How long will they have to read and react to your sign? If the sign is outdoors, does it need to be visible after dark?