the psychology of signage

curated from www.signindustry.com
Signs have many functions, but POP signage is designed to advertise a product at the location in which it’s displayed. Experts say effective POP signage is a critical component of a merchandising program.

According to the Small Business Association, effective POP signage develops a memory for a location of the products or services, reinforces a memory and extends recall of other advertising efforts, attracts new customers and modifies customary purchase decisions or habits.

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